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Finally a protein bar for busy moms to enjoy without the guilt

12g Protein | 12g Fiber | <2g Sugar | <200 Calories
Get Your Guilt Free Bars Now >

30 day happiness guarantee. Love it or it’s on us

4.8/5 rating from many happy customers

“These are the BEST tasting protein bars I have ever tasted”. - Francis New Jersey.

Clean ingredients
Balanced macros
No sugar crash

TRUSTED BY

National Women’s
Tennis Organization

“Oh, I don’t have time to think about food prep… I’m a busy mom. I just grab whatever’s there, and then feel guilty later.”

Why most Protein Bars fail busy moms

You’ve got kids.

A million things on your plate.

The last thing you need is another protein bar that leaves you sluggish and feeling guilty.

That’s why we’ve created the perfect Protein + Fiber Bar with dessert worthy flavors, balanced macros and clean ingredients that crush cravings and keep you on track.

“Baseline’s bars are the only bars that I’ve found to be incredibly tasty and healthy”. - Alexandra Boston.

Snacks That Work As Hard As You Do

We see you running around all day with your little ones, grabbing whatever's easiest because there's no time.

Between soccer practice, endless laundry, and a to-do list that never ends, dinner becomes frozen pizza and sugar filled desserts? Whatever's in arm's reach.

But here’s the problem: those “easy” choices, chips, cookies, sugary desserts leave you bloated, sluggish, and guilty.

And the guilt isn’t just about health. It’s that inner voice saying:

“Why can’t I keep it together?

Why do I always grab the wrong thing?”

“Baseline has dramatically improved the quality and convenience of my life” Abigail

The Daily Snack Struggle Moms Face

On the One Side:

The evil twin moment scarfing down your kid’s candy pack, only to crash 30 minutes later.

On the Other Side:

The mom who planned ahead, keeps a Baseline Bar in her bag, and takes 10 seconds to fuel up with protein, fiber, and indulgent flavors, no crash, no guilt.

Baseline Bars were made for exactly these chaos filled moments:

Grab and Go
For those eat as you go days

Simple Ingredients
No fake sweeteners, no junk

Crave Worthy Flavors
Tastes like dessert

Sustained Energy
keeps hunger locked down

Finally a snack you can actually feel good about.
No guilt. No crash. Just clean fuel that fills your life

Why choose Baseline?

Leading Protein Bars Leading Fiber Bars
> 12G Protein Our Company Other Brands Other Brands
> 12G Fiber Our Company Other Brands Other Brands
< 2g Sugar Our Company Other Brands Other Brands
< 4 Net Carbs Our Company Other Brands Other Brands
Under 200 Calories Our Company Other Brands Other Brands
Gluten Free Our Company Other Brands Other Brands

"High Protein"

Protein is vital for building and sustaining muscle. Our Baseline Protein bars offer 12g of quality, clean protein to help you satisfy your cravings without compromising your health

"High Fiber"

We're all in on Fiber (12g!), and think you should be, too. Fiber is an essential nutrient to daily wellbeing that other bars fail to include. Gut health, for the win.

"Mouth-watering flavors"

We've set out to create the best tasting, healthiest bar on the market. Some bars sacrifice taste for protein. Others sacrifice health for taste. We're confident that we've given you both, and you'll love it.

"Under 200 Calories"

Indulge in the rich, smooth taste of this chocolate bar, with under 200 calories per serving for a guilt-free treat!

"Low Net Carbs"

Satisfy your cravings with this delicious chocolate bar, packed with flavor and low in net carbs!

"Low Sugar"

Enjoy the sweet taste of this chocolate bar with low sugar, perfect for a healthier treat!

What Our Fans Are Saying

“The crunchiness & real chocolate chips make this feel like a real treat and it's better than any other protein bar I've tasted!”

- Katie Says

“Baseline has dramactically improved the quality and convenience of my life!”

- Abigail Says

“Baseline's bars are the only bars that I've found to be incredibly tasty and healthy”

- Alexandra Says